Opening Remarks In modern rapidly changing corporate environment, staying ahead of the rivals is essential. Competitive analysis has always been a key approach for gaining a competitive advantage, but the emergence of Artificial Intelligence (AI) has revolutionized this field. AI-powered tools are transforming how companies collect, analyze, and a

Introduction Social media marketing is evolving dramatically in recent years, shaped by changes in technology, consumer actions, and corporate demands. A major transformation in the advertising sphere has been the rise of AI technologies. AI’s capability to reshape social media marketing is capturing the attention of businesses and marketers glob